TOP 50 STL Business Idea of the Week: Illusions Nightclub

I was very fortunate to have the opportunity to study overseas in college and travel around Europe. In my college days, techno music was popular and I found myself listening to it from time to time. I remember a particular time while I was travelling on a train to Scotland because a great idea popped into my head. I have a tendency to spark ideas that flash in a moment of brilliance and take a hold of my subconscious so that I can’t ever stop thinking about them. One of those ideas has been roaming around my brain for more than fifteen years now.

I have an idea for a nightclub concept that mostly concerns the layout of the space. If you can, think about a space that has a rectangular layout with a square dance floor at the end. Imagine that you’re standing in the center of the square dance floor looking at the wall directly in front of you. The wall is actually made of mirrors so when you look at it, the space appears twice as big because it reflects the open space behind you. But, and here’s the fun part, behind the mirrors (which are two-sided) there are cameras that are recording the dance floor and the rest of the space. On the right, a screen displays the images that the cameras are recording so that you can see yourself both in the mirror and on the screen. Then, on the left-hand wall there is another mirror that reflects the dance floor as well as the videoed images displayed on the right wall. With the use of mirrors and technology, the space appears four times larger than it actually is and also displays some pretty interesting images because you might appear several times around the room.

The special effects and mirrors would allow for a very interesting effect, but to make it even more complex, I’ve envisioned two clubs with identical designs that cross their camera feeds so that the display on one wall shows the imagery from the other club and vice versa. In that case, you could actually appear as if you’re dancing in a different city completely. It’s a wild concept and I doubt it’s even possible, but I love to think about things like that (and thank you if you made it through that explanation). I have an entire club designed with even more imagery and special effects that I’m hoping to unleash on an unsuspecting club designer someday. If you know of an owner in Vegas (or somewhere like that) looking for the next great concept for a club, please don’t hesitate to contact me.

Thanks for reading.

Brian Lunt

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